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Get serious about your kids' dental hygiene this World Oral Health Day

Auckland, New Zealand – Featuring patented Sonic Technology, the Philips Sonicare for Kids power toothbrushes are a unique alternative for parents who want to get serious about their children’s oral health.
“Many dental diseases are preventable. There are many preventative products now available including advanced toothbrushes for kids, like Sonicare” Dr. Richard Lowe, Fraser Smith Lowe Dentists, Pakuranga, Auckland.
The Philips Sonicare range is proven to remove up to 100 per cent more plaque than a manual toothbrush.[2] Sonicare also sets itself apart from other electronic toothbrushes with its dynamic side-to-side cleaning action, rather than a rotating action. With over 30,000 brush strokes per minute, Sonicare power toothbrushes are proven to whiten teeth up to two shades[3] and improve gum health within 28 days.[4]
The Sonicare for Kids toothbrushes are designed to be fun and engaging with colourful, interchangeable panels so kids can decorate their toothbrush. Sonicare for Kids also has different power modes for age groups 4+ and 7+.


Dental tips from Dr. Richard Lowe for parents looking after their children’s oral hygiene:
  • Limit the frequency of sugary and acidic snacks in between mealtimes. Make water the main fluid drink from a young age as it maintains hydration and saliva flow to help neutralise bacterial acids. Even natural sugars found in fruit and juices are able to feed decay-causing bacteria. As a dental-friendly alternative, try giving kids cheese as a snack.
  • Kids can find it difficult to brush well and you should help your child to brush at least until they are 8 years old.  When they are younger you can brush their teeth by standing behind them or having them sitting on your lap. As they get older they will want to brush themselves – just make sure that you check that they are brushing properly. 
  • Don't forget to help with flossing too. The back teeth are most important in children and should be flossed as soon as they touch the adjacent tooth.
“If you feel that your child is at higher risk of decay because of poor cleaning, a sweet tooth, or previous fillings then please ask a dental professional for advice,” says Dr. Lowe.
Model No. Specifications RRP  
Philips Sonicare for Kids
  • Sonic technology delivers a safe, gentle and superior cleaning experience
  • Age-appropriate brush heads to protect kids’ teeth
  • Kid friendly power modes
  • KidPacer delivers fun and engaging musical tones
  • Fun interchangeable panels for customisation
$119.95 Philips Sonicare For Kids Electric Toothbrush


  Click here to buy now.

About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.
[1] World Oral Health Day 12 September 2013
[2] DeLaurenti M, Putt M, Milleman J, Jenkins W, Wei J, Strate J. Plaque removal by Sonicare and manual toothbrushes in orthodontic subjects. J Dent Res 87 (spec Iss B): 2044, 2008.
[3] Evaluation of tooth shade change following stain induction and Sonicare HealthyWhite use.
Master A, Jenkins W, Putt M, Milleman J, Wei J, Strate J. Evaluation of Tooth Shade Change Following Sonic
Tooth brush Use. J Dent Res 88 (spec Iss A): 2581, 2009
[4] Comparison of gingivitis reduction and plaque removal by Sonicare FlexCare and a manual toothbrush.
Holt J, Sturm D, Master A, Jenkins W, Schmitt P, Hefti A. A randomized, parallel-design study to compare
the effects of the Sonicare FlexCare prototype and the Oral-B P-40 manual toothbrush on plaque and
gingivitis. Compend Contin Educ Dent. 2007; 28 (suppl 1):35-41 4)

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